Apple buys social search recommendations for places Spotsetter


Apple has acquired Spotsetter, a seeker characterized by one of the best implementations of big data , large volumes of data from hundreds of thousands of users, putting it to work efficiently in generating personalized recommendations of places to go. Of course, Apple keeps its technology and much of the team that gave him life.

Spotsetter had applications for iOS and Android, and it was clear on both platforms functioning: A combination of recommendations from friends, reviews of trust information obtained via social networks (including Facebook, Twitter, Instagram and Foursquare) and finally data platforms specialized local recommendations: Yelp, Zagat, The New York Times and Tripadvisor among thirty other places as reported in Techcrunch .

Of course, final ingredient was to put all results in colorful interactive maps with appropriate markers of recommended places, all with minimal user contribution as the most valuable service was their technology, algorithm that allowed get as accurate results and useful to point to guess what user had in mind, and strategy to win referenced content, not just as a source in the case of Foursquare, but many more.

Anyway, it’s likely that much of technology acquired reaches enrich future versions of Maps application from Apple, so it will be interesting to see how it will respond Google Maps with this new battle to keep world searches for places. Indeed, founders of Spotsetter in recent communications have shared current desire to bring a higher level of technology making Google Glass, but because now all of them (service and its founders) are part of Apple, perhaps glasses pass to second place and engage in their own wearables that future development and / or promotes Apple.