The popular social professional network LinkedIn has announced the arrival of an acquisition agreement Bizo company specializing in connecting advertisers with companies and professionals, worth about $ 175 million by offering 90% cash and 10% in securities. Through its announcement, LinkedIn says that talent, products and technology will bring improvements in their ability to offer a comprehensive B2B marketing platform for brands, with the experience that you have to play an important role in how B2B marketers connect with professional online audiences.
Add to Bizo was already a known for his participation in the partner program LinkedIn API for some time partner, whose tools make it possible for marketers to reach professional audience, nurture prospects and acquire customers through a network of business and professional publishers. The development of innovative products that measure the effectiveness of critical channel marketing programs to help marketers navigate the complex B2B buying process where multiple points of contact influence each sale is another praised aspects.
It is for this reason that already have raised the incorporation of media solutions Bizo and nutrition products multichannel to its portfolio of services, but does not plan to continue business data solutions, and furthermore, the data will not be available to its old customers.