Until now, if you lived in the United States, it was possible to make a gift to any of your Facebook friends without leaving the social network. It seems that it was not very cost effective option for Facebook, and the company just announced that this feature will be unavailable from now on.
As has reported a company spokesman , the closure of the service will next place August 12. This is the second closing services Gifts Facebook, as the company also closed last August its service buying gifts physical, leaving only the possibility of acquiring digital gift cards. With this move, the popular social network would lead to new buy button of which I spoke recently, through which companies can provide users of the social network the ability to purchase products through the profiles of the various businesses , a feature for now is only available for selected businesses in the United States.
Users who had some outstanding redeem gift code do not have to worry, since the social network said that these can be exchanged even after the close of the service.